Love it or leave it but Twenty20 is just cricket
It’s just not cricket say the old guard. A new kind of cricket has exploded on the scene after one-day internationals, night cricket, now the Twenty20 version of cricket is here, the first tournament being played in South Africa.
Twenty20 cricket is three hours long; fast-scoring and there are baseball-style cheerleaders to encourage players. Twenty20 cricket has made the old fashioned purists shudder but the young are cheering.
In a ceremony attended by Indian cricketers Rahul Dravid, Sourav Ganguly, Sachin Tendulkar and Anil Kumble the BCCI launched it’s Twenty20 league on Thursday.
It’s partly a response to the ICL – but with the backing of the ICC and all the test playing nations of the world, the Indian Premier League already looks like a runaway hit.
With this the event is drawing unprecedented rates for advertisements. Advertisements for certain matches, such as India versus Pakistan scheduled on Friday, are already going for more than Rs 3 lakh for a 10 second slot.
Game or marketing gimmick?
Former India cricketer E A S Prasanna, Latika Khaneja Director, Collage Sports Management and cricket enthusiast Gopal Jain discussed the issue on Face The Nation with Sagarika Ghose.
The initial result of the poll suggested that yes 71 per cent of the people are saying Twenty20 cricket is indeed a marketing gimmick and only 29 per cent denied saying no.
Talking about the Twenty20 series, Prasanna said, “This Twenty20 has taken little bit of a different step all together because of the fact that it is an entertainment based investment against returns and there is lot of technicalities in this game as well.”
“Yes there is little bit more than artistry actually because batting looks simpler but it is the bowlers who have to work extremely hard to curtail the young slut of the batsman.”
But is it that young people watch test cricket rather than Twenty20 cricket?











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